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Flash Mob Marketing

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Yesterday as I was getting ready to leave the office, I heard some faint music playing. As I walked toward the rear exit, it got louder and louder…what did I find? None other than my friends in the HOK Planning Group watching videos on YouTube (don’t fret, it was WELL after normal business hours ).  I’ve seen the Filipino prisoners dancing to Michael Jackson’s Thriller, and YouTube videos of late night dance parties in university libraries, but this one was new.  The particular video they were watching was of a flash mob performing a beautifully choreographed performance of “Doe, a Deer” from the Sound of Music

Click here to view the embedded video.

It got me thinking….is there a fun way to use flash mobs for marketing?  Perhaps a bunch of HOKers could arrive at an appointed location and begin building models? Or set up an impromptu Recyc-Olympics?  Pretend to be a green roof? Or just dress in our HOK gear and be our fun selves?

Any other ideas?


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